Be Clear And Concise In What You Communicate in Business

I just came across a Time column written by Tom Searcy 'What a 9-Year-Old Can Teach You About Selling' and  I think its true. You may read the author work in the below link.

http://www.inc.com/tom-searcy/what-a-9-year-old-can-teach-you-about-selling.html?nav=pop#ixzz1uYZ8fJwC

We all now live in world of communication and as we all know it's more vital in the business nowadays. One email or an inappropriate business message can destroy your company reputation in the eyes of existing or prospective clients in few seconds or damage your professional image. I have been in points where many colleagues or boss have written business emails in a language which is hard to understand or with very less information. May be they are trying to show and make impression how intellectual and intelligent they are through that message and try to prove their seniority above junior or how busy they all are. Well frankly speaking I hate when somone even don't write a simple salutation in front of your name in the business emails. It shouldn't be the case as every communication in business is very important and you need to respect every employee within the organisation.

Sometimes you will see also colleagues or senior staffs trying to add some emoticons without any salutation.  This is fine in informal world where you are talking or writing to your friends but not in business or work related areas, as we need to be serious  regarding communication. May be the sender intentions were good but it might went wrong to other person . As we click the send button with that hard or incomplete funny message you may not know what the receiver might be thinking or feeling after reading the message. They will just assume and say totally unprofessional.

The same goes to  sales calls where we try to build the company image through proposals or introducing the company to prospective customers with fancy words that are hard to understand. But on the opposite side the recipient and the other party might not  even have a clue what you are talking about and what your call is all about. Being clear and simple is always good in business communication where both parties can understand each other motive of their communication and  then after build a rapport with each other to close the deal.

My personal opinion towards business communication is :

• Be Clear in your message and know your client and the purpose of the call or email.
•  Always keep the subject appropriate to your message. Sometimes we see the subject is different or blank and the message is totally different. (Once I kept a subject with spelling errors and my client gave me a feedback to rectify it and I do thank him on the issue as I am always careful now for , what I keep in my subjects lines and do the spell-check before sending it to the reader.)
•  Go through what you have written in the email once as proofread before clicking the send button or prepare  yourself what you want to speak to the client or prospective customers.
• Try not to use jargon words and fancy phrases.
• Be confident in what you say or write and be complete in your conversation or writing, Just not put all that in a hurry,
• If its a new sales lead that you are trying to achieve, get a brief history of the prospective client and their sector .
• Know the history of  your email communication while dealing  with clients so that you may not have any communication gaps in between.

Make your business communication a strategy to build good customer portfolio. Let it be sweet and simple   to make it more functional and to the highest professional impact.

-Digvijay Thapa

( The writer doesn't take any responsibility and liability of using his blog contents to implementation  by anybody in their business, in doing so by any entrepreneur  will be at their own decision  and will be doing by their own test and analysis results and writer doesn't have any involvement and liability in their action)