Brand - An Identity

I am on the edge of writing the last post for 2014; and  It's all coming to an identity .

In marketing a company identity is it's brand. The brand which takes  the company to it's height. Whether it's in maximizing revenues , staff welfares or it’s related to staff  affection towards it's company they are all interlinked to brand. Even a person or a staff is recognised with the brand of the company.

A brand is an identity that promise. A promise of delivery of quality, satisfaction and it's name according to it's promises. A promise to stakeholders, it’s customers ;  and it’s all well wishers.

Whether you are an employee , a CEO, a Chairman or any stakeholders directly or indirectly, everyone is concerned about brand. And, I believe they must ; and for some extent except the customers;  else the brand will last no long. Client's in a sense, because the customers have choice to choose between the competitors .

That is what the globalization has brought us . A competition and the choice for the client amidst different brands.

When it comes to branding , For an owner , it’s like a child to the parents  who cares for their kids.  Anything wrong with their kids , the parents are hurt. And any thing that comes to the kid's well being ; it comes ultimately to the parents and the surrounding's responsibilities of those cutie pies. And in this context , the cutie pies are the stakeholders.

I hope in coming 2015, we all will be brand conscious; and take the identities of , wherever we are involved to heights;  and create our own identity from our own brands.

 I would like to highlight on the new years eve, do not be confused between the identity of own; and identity evolve from the thoughts of others.  You need to taste the varieties of apples to know which one is best for health. Yet the universal phenomena remains' An apple a day keeps doctor's away'. But the secret is you need to choose between the varieties to stay fit, i'e your decision to stay with the brand and be loyal to it.

I wish you all a great year ahead and may it brings the lights to your life and an identity to a purpose.

Stay blessed.

Digvijay Thapa