Referral Marketing : Let the Customer Talk Positive of You

Recently I noticed my client base is increasing and the sales leads going well. I analyse the scenario and get to know that out of 100 served customers more than 50 were referred by my satisfied clients. This powerful tool of marketing has energized me to give one extra mile to focus on customer satisfaction. The method is such that you don’t need to spend too much on advertising and it perpetuates itself to create a brand loyalty from your own served customers.

If you want to go that extra mile, marketing is essential from which you will gaze how far you have gone in terms of generating profit or making a good sales record. Some frequent observation has laid me to believe in this rapid fire changing  world where too much competitors are in the market place, traditional marketing such as media, newspaper ads and even the  recent social marketing tools may not help you to achieve exactly what you wanted,and  keep the benefits at the top in compare to cost involved in doing your business promotions, until you realize to grab that viewer and turn them into box of satisfied customer portfolio. Not every client may refer but word of mouth is a powerful tool to generate more new business in fact more than cold callings if I say at this moment.

Once you know the positive aspect of this great technique and the strategies to implement into your business scenario, which many of the entrepreneurs fail to implement in the long run or even after start ups, this may give you the best brand promotional awareness to your existing and even to your prospective clients and may build a strong portfolio of satisfier vs dissatisfiers.

For eg : If you like the new smartphone and if your friends is looking to purchase a new one , once they come in contact with you it is possible that you can tell the product features and how satisfied you are keeping it with you and the company's approach to you , then definitely the words you have spoken will work positively in your friends mind and that ultimately results in sales boost up for the selling company and building a new client to them.

Few things to boost up the referral marketing may be:

1)      Know your customer at first and value their inquiries and orders.

2)      Serve them until they are satisfied from the changes they wish to look into their orders.

3)      Initiate promotional events to clients that have referred you a new business.

4)      Though you have to struggle a bit hard to satisfy the clients due to their different perceptions, but once 

the deal is closed it will reflect in your business as the time passes on. Get the analysis tool in place.

If you want a long term relation to exist between you and your customer, view them as if you are the customer and treat them with your full potential. Leave a place in their mind and heart to speak positive about you and you will see gradually the network is building up, in a way let the customer speak and do your marketing. Remember you have to satisfy the customer but not throwing an axe on your own feet.

-Digvijay Thapa

( The writer doesn't take any responsibility and liability of using his blog contents to implementation  by anybody in their business, in doing so by any entrepreneur  will be at their own decision  and will be doing by their own test and analysis results and writer doesn't have any involvement and liability in their action)