WHAT THE CLIENT IS LOOKING IN YOU ?

In business sometimes we just look from one side and neglect the importance what customer plays in bringing our company to the top.

Sometimes we can’t go all the way to impress the client due to limitations imposed on our own operational areas, but surely can be minimize to make a client satisfied.

Before we sell we must need to make sure few things that can impact customer choice in buying our products. The client looks through different sources before they initiate buying process. 

Here are some we can be aware of,  to meet their expectations:

PRODUCTION PROCESS: They will look for production procedures. Is our production process good enough and has the capacity to produce the customer demand? Those need to answer.

DEADLINES: Customers are always in hurry and have varied choices, before we start our selling process; we need to make sure the deadline is met once the order came to our door.

PRICE: Since the price is important for every consumer, it is necessary the price is affordable by the client. The profit margin ration should be matched to balance a win-win process.

QUALITY: Client will not accept a good if the quality is bad or if they even accept it for one time, it sure that the next order from them is gone. We need to make sure all the quality procedures are in line with our policies that we believe in or should be according to customer’s expectations.

IMAGE: Sometimes cross selling do work to sell other products but it is necessary that we don’t force a client to buy them at cheap price. This can impact customer believes towards our brand and can ruin the product and company image in itself. The thinking can make a bad impact on company goodwill.

CUSTOMER SERVICE: A client expects that if they do a call or email, they receive a nice, polite customer service. They are at our doors to get a good service because they either were referred by some other client or just want to try us for once, coming from our marketing efforts. It is necessary to be customer oriented and we must listen what they say.

COMPLAINT’S HANDLING: Sometimes the good’s we sold don’t meet the customer expectation and complaints can arise. We must make sure that their complaints are handled efficiently and quickly. It may be possible that due to the client customer handling the same client can order once again with us.

We need to believe in what we initially started the company for. Our policies should be in line to meet customer needs. The guaranteed logo on your website if any should be matching with your order delivery.  

We need to remember, the bottom line for any business are consumers. They are the life blood, whether it’s B2B or B2C.

Digvijay Thapa

Digvijay Thapa help small business grows. Get connected via https://www.facebook.com/ForgottenSutra

( The writer doesn't take any responsibility and liability of using his blog contents to implementation  by anybody in their business, in doing so by any entrepreneur  will be at their own decision  and will be doing by their own test and analysis results and writer doesn't have any involvement and liability in their action)